{"id":6019,"date":"2023-06-23T22:56:39","date_gmt":"2023-06-23T22:56:39","guid":{"rendered":"https:\/\/bellchem.com.co\/?p=6019"},"modified":"2023-08-01T20:37:58","modified_gmt":"2023-08-01T20:37:58","slug":"changes-in-consumption-habits-of-cosmetic-products-after-the-pandemic","status":"publish","type":"post","link":"https:\/\/bellchem.com.co\/?p=6019&lang=en","title":{"rendered":"Changes in consumption habits of cosmetic products after the pandemic"},"content":{"rendered":"\t\t
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After the pandemic and the confinements, the consumption habits of Colombians changed, particularly in what has to do with their health and personal care.<\/span><\/p>\n

\u201cWith the massification of remote work schemes and hybrid models, which persist to a large extent even today, people have more time at home, which has allowed them to develop a greater knowledge and sensitivity towards their own care\u201d, indicated Sergio Garavito, Prosalon Portfolio Manager.<\/span><\/p>\n

For example, a study carried out by Kantar in Colombia showed that 75% of housewives now prefer to apply hair dyes at home, in addition to buying and applying them themselves or with the help of an acquaintance.<\/span><\/p>\n

Regarding the purchase of these hair products, 85% prefer to purchase dyes outside of beauty salons.\u00a0While 15% of households stated that they stopped dyeing in the last year.<\/span><\/p>\n

\u201cThere has been a trend to replace beauty salons to perform treatments at home.\u00a0In a certain way, this is a consumer who is more concerned about their personal care and physical appearance, who, consequently, values \u200b\u200bthe well-being of the products on their body, the quality of the ingredients and the sustainability of the processes behind them. each reference,\u201d Garavito said.<\/span><\/p>\n

In addition, he assured that, from the Prosalon experience, there have been increases in the sales of hair straightening, dyes and treatments, in the case of hair care;\u00a0and masks, scrubs, vitamins and hyaluronic acids, in the case of skin care.<\/span><\/p>\n

The change in consumption patterns is also evident in perfumes, a segment in which 38% of those surveyed by Kantar say they have changed their habits.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

According to a study, 31% of Colombians buy less makeup than before the pandemic. Consumers are omnichannel<\/p>\n","protected":false},"author":1,"featured_media":2865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[536,1],"tags":[],"class_list":["post-6019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-en-en","category-sin-categorizar"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t