{"id":2111,"date":"2020-09-20T12:33:56","date_gmt":"2020-09-20T12:33:56","guid":{"rendered":"https:\/\/ninzio.com\/byron\/?p=2111"},"modified":"2023-07-13T16:23:21","modified_gmt":"2023-07-13T16:23:21","slug":"los-cambios-en-los-habitos-de-consumo-de-productos-cosmeticos-tras-la-pandemia","status":"publish","type":"post","link":"https:\/\/bellchem.com.co\/?p=2111","title":{"rendered":"Los cambios en los h\u00e1bitos de consumo de productos cosm\u00e9ticos tras la pandemia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2111\" class=\"elementor elementor-2111\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-6e8c7b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"6e8c7b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccb1b09 lakit-col-width-auto-no\" data-id=\"ccb1b09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ca7d5e elementor-widget elementor-widget-text-editor\" data-id=\"8ca7d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Luego de la pandemia y de los confinamientos, cambiaron los h\u00e1bitos de consumo de los colombianos, particularmente en lo que tiene que ver con su salud y cuidado personal.<\/p><p>\u201cCon la masificaci\u00f3n de esquemas de trabajo remoto y modelo h\u00edbridos, que persisten en gran medida incluso al d\u00eda de hoy, las personas disponen de m\u00e1s tiempo en casa, lo que les ha permitido desarrollar un mayor conocimiento y sensibilidad hacia su propio cuidado\u201d, indic\u00f3 Sergio Garavito, gerente de Portafolio de Prosalon.<\/p><p>Por ejemplo, un estudio que realiz\u00f3 Kantar en Colombia evidenci\u00f3 que ahora 75% de las amas de casa prefiere aplicarse los tintes de cabello en el hogar, adem\u00e1s de comprarlos y aplicarlos por s\u00ed mismas o con ayuda de un conocido.<\/p><p>En cuanto a la compra de estos productos para el cabello, 85% prefiere adquirir los tintes por fuera de los salones de belleza. Mientras que 15% de los hogares declar\u00f3 que dej\u00f3 de tinturarse en el \u00faltimo a\u00f1o.<\/p><p>\u201cSe ha evidenciado una tendencia por reemplazar los salones de belleza para realizarse tratamientos en casa. De cierta forma, se est\u00e1 ante un consumidor m\u00e1s preocupado por su cuidado personal y su apariencia f\u00edsica, que, en consecuencia, valora el bienestar de los productos en su cuerpo, la calidad de los ingredientes y la sostenibilidad de los procesos que hay detr\u00e1s de cada referencia\u201d, indic\u00f3 Garavito.<\/p><p>Adem\u00e1s, asegur\u00f3 que, desde la experiencia de Prosalon, se han registrado aumentos en las ventas de alisados capilares, tintes y tratamientos, para el caso del cuidado del pelo; y mascarillas, exfoliantes, vitaminas y \u00e1cidos hialur\u00f3nicos, en el caso del cuidado de la piel.<\/p><p>El cambio en los patrones de consumo tambi\u00e9n se evidencia en los perfumes, un segmento en el que 38% de los encuestados por Kantar afirma haber cambiado sus h\u00e1bitos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan un estudio, 31% de las colombianas compra menos maquillaje que antes de la pandemia. Los consumidores son omnicanales<\/p>\n","protected":false},"author":1,"featured_media":2865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Seg\u00fan un estudio, 31% de las colombianas compra menos maquillaje que antes de la pandemia. 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